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Ross Gilchrist, Co-Founder

Leader, Value Creation and Design

Ross Gilchrist has an extraordinary eye for talent and design, and he loves to get results. Whether leading or advising a senior team, Ross will always find the route to maximize leadership contribution, as he drives for sustainable competitive advantage. He is a direct and dynamic facilitator, rigorous about the right process and eager for the unexpected.

Ross’ business expertise runs deep. As a young executive with international insurance conglomerate Paul Revere (today part of RBC Insurance), he led the Canadian brokerage division, encompassing thousands of independent insurance brokers and advisors. Bringing forward his experience as a competitive athlete and a corporate leader, he was at the vanguard of executive coaching, initially as The Strategic Coach for the Pacific Northwest. He inaugurated the position of Chief Coaching Officer at TWC Financial (today part of Manulife Securities), which became the largest independent, fully integrated financial services company in Canada. He is a seasoned practitioner of strategic advantage, value creation, and organizational transformation.

Whether he’s connecting with a senior leader, a local entrepreneur, or his sons, Ross has a unique capacity for recognizing the talent in others, and for moving that talent into action. He is a rock-and-roll drummer with a love of style and a well-curated wardrobe. A seeker who knows the power of living on purpose, Ross appreciates the ocean view from downtown Victoria, where he and partner Janet Alford make their home.